Consumer Interests

NEW PARENTS/NEW ARRIVALDATABASE

The "New Parentsl/New Arrival Database" captures individuals who are ready to feather their nest with all the merchandise and apparel associated with bringing a baby into their lives. Compiled from public records and newspaper clippings and updated weekly, this list delivers the most up-to-date prospects for children's products, insurance/financial offers, book clubs and subscription offers.

Total Database: 869,800
Available Selects: $5/M

52100R Series

52101	New Fathers	173,960
52102	New Mothers	695,840

Sample Mailing Piece Required

Terms and Pricing

List Rental	$95/M
Minimum Order	5,000
CD Rom/Disk	$50
Pressure Sensitive	$10/M
Cheshire	$5/M
Run Charge	$15/M
Recency (3 Mos)	$20/M
Recency (6 Mos)	$15/M
Gender Select	$5/M
Title Slug/Select	$5/M
Keycoding	$5/M
Geographic Select	$5/M
Rush Charge	$30
E-Mail	$50
Shipping - 2 day	$15
Shipping - Overnight	$30

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